The perfect shorts break

Oi launched a summer campaign targeting the area around Southampton promoting Aurigny’s new direct route to Guernsey.

Running across print and digital, the campaign used the headline: ‘The perfect shorts break’, and supporting copy: ‘With stunning coastal walks, beautiful azure seas, golden sandy beaches, rich history and fresh local produce, Guernsey is a little slice of paradise. Perfect for the short (or long) break this summer…’

The print adverts ran in the summer edition of Southampton Airport’s Breeze magazine and in-airport advertising, while the digital activity included paid search, Google Display Network banner advertising, re-targeting, email, Facebook video, carousel adverts and organic posts.

Aurigny launched the direct service on 24th May with twice-daily flights from £39.99 one-way to Guernsey. The campaign generated significant results for the airline and the route was a huge success for Aurigny.