Campaign video goes viral

3rd October 2017

Only six weeks into launch, Visit Jersey’s, ‘How do you want to feel?’ autumn campaign video has reached over three quarters of a million views on Facebook alone, making it the most viewed Visit Jersey social video to date.

The promotional video, produced by Oi, depicts Jersey as the perfect tonicto city life and is showing positive insight into customer engagement. Stats show 1,000 engaged users have either commented on or shared the video and it has an unusually high rate of people watching with the sound turned on. According to statistics from Digiday, only 15% of all Facebook video views are with the sound on. The Visit Jersey, ‘How do you want to feel?’ campaign video saw 67% of viewers turn the sound on showing real positive engagement with the content.