Best year in a decade

25th May 2018

This month Visit Jersey released their 2017 annual report, announcing the best year in a decade for staying visitors.

Tourism receipts from Jersey’s 727,000 visitors were equivalent to £2,400 for each man, woman and child in Jersey.

Visit Jersey’s CEO, Keith Beecham, thanked their suppliers and partners in helping make a difference and vowed to continue to build a sustainable and vibrant visitor economy.

The detailed report shows an increase in first time visitors of 52% and total visitors by 5% above the 2016 figures.

In the report’s introduction Senator Lyndon Farnham talks of Visit Jersey’s strongest year in a decade and highlights the world-class seasonal marketing campaigns.

Oi have worked with Visit Jersey on their seasonal campaigns since it was formed to replace the previously states run Jersey Tourism a little over four years ago. We have gone on to produce award-winning campaigns recognised by the Chartered Institute of Marketing for Marketing Excellence as well as creating the most viewed social media video in Visit Jersey’s history.

Oi couldn’t be more proud to be part of the movement in the way Jersey is marketed as a destination and are already busy working with Visit Jersey on upcoming campaigns.