Oi campaign wins platinum

22nd April 2016

A brand launch marketing campaign by Oi for Taj Hotels Resorts and Palaces in London has been announced as a platinum winner at the global Hermes Creative Awards.

The Hermes Creative Awards is for creative professionals involved in the concept creation, writing and design of traditional and emerging media. Oi’s ‘English Classics, Reinvented’ campaign was announced this week as a platinum winner in the communication/marketing campaign category. There were over 6,000 international entries from across the United Kingdom, United States, Canada, and many other countries in the competition. Entries came from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.

“Testament to the success of our marketing campaign, global search interest and media exposure have more than doubled, with record-breaking year-on-year increases,” said Siddhartha Butalia, Director of Marketing at Taj Hotels Resorts and Palaces. “The global recognition and accolades are a feather in the cap and a well-deserved tribute to the creativity and innovation of the team at Oi and everyone involved in this campaign.”

The Hermes Creative Awards are administered and judged by the Association of Marketing and Communication Professionals. The global organisation consists of several thousand marketing, communication, advertising, public relations, media production and freelance professionals. AMCP oversees awards and recognition programmes, provides judges and rewards outstanding achievement and service to the profession.

Peter Grange, Chief Executive of Oi, said, “Although the agency may be based in small Islands, it’s good to think big.”

“I’d like to congratulate my team who worked on this, and enjoy a great relationship with a client that encourages us to be innovative in helping them grow,” he added. “It’s great to win this award in recognition of a brilliant team effort.”

The ‘English Classics, Reinvented’ campaign has also been nominated for the prestigious DRUM Marketing Award for ‘Re-brand/Re-launch Strategy of the Year’ against finalists including Aviva, Royal Mail, Unilever (PG Tips), Microsoft and ITV. A spokesperson from DRUM said the judging panel was impressed by the work while announcing the shortlist for 2016.