Oi appointed by Starhotels

14th February 2017

Full-service creative and digital agency Oi has won the UK account for the international luxury Italian hotel brand, Starhotels.

The agency’s high end hospitality experience including working with Taj Hotels, London, the Shangri-La Hotel, At The Shard, and the boutique island resort Milaidhoo in the Maldives led to the opportunity of being invited to pitch for the contract and further expand its UK hospitality client portfolio.

Starhotels has a collection of 29 luxury hotels in some of the most attractive cities in the world from Italy to New York, Paris and London. The business began over 30 years ago with Ferruccio Fabri and continues today as a global group with his daughter, Elisabetta, at the helm.

Working closely with the marketing team, Oi will be producing all marketing communication collateral and campaigns for Starhotels three London hotels; The Gore – a quintessentially British hotel with renowned Bar 190, the location for the Rolling Stones “Beggars Banquet” album launch in 1968, The Pelham – a romantic five-star boutique based in South Kensington and The Franklin, recently opened in 2016 – an elegant Knightsbridge escape with Michelin chef Alfredo Russo as Master Chef in the restaurant.

‘This is another great win for Oi in the very competitive UK marketplace,’ said Peter Grange, Oi Chief Executive Officer. ‘We are looking forward to helping the Starhotels team market their unique London hotels using our significant experience and expertise in the hospitality and tourism sectors.’

Oi’s 2016 summer Visit Jersey brand launch marketing campaign, which was the first UK-focused virtual reality tourism activity of its kind, has been shortlisted for three major national marketing awards. The campaign has been announced as a finalist in two categories – best brand building campaign and best-integrated campaign – at this year’s UK Chartered Institute of Marketing Awards in April. Separately it has also been shortlisted for Integrated Campaign of the Year (up to £1M Spend) at the Travel Marketing Awards taking place in March.

In 2016 Oi won a platinum award at the global Hermes Creative Awards for its brand launch campaign of London based client Taj Hotels. The ‘An English Classic, Reinvented’ campaign was also a finalist at the prestigious DRUM Marketing Awards.