London taxi ad campaign launched

13th May 2015

Leading South London estate agents, Jacksons, has launched a major London taxi advertising campaign by Oi to build brand awareness and drive sales across its 13 offices.

Oi was recently appointed as the estate agent’s full-service advertising and marketing agency, and this is the first of many integrated campaigns being rolled out in the coming months.

A fleet of 30 branded London taxis are driving around South West London featuring various campaign messages including a specific Wimbledon tennis promotion for the Jacksons’ Wimbledon office, lead generation campaign around Clapham Junction, and new branch opening campaign for Balham.

“Taxis are a brilliant medium for brand building, and tactical, advertising campaigns,” said Peter Grange, Oi Chief Executive Officer.

“By booking a medium to heavy weight burst campaign for three months, with options to extend, we are confident that this is going to work wonders for Jacksons and their clients – increasing sales and lettings stocks.”

The campaigns run across super-side exterior panels on the London taxis, inside seat panels, 100,000’s of receipt cards, and the taxis are being used as part of a social media campaign.

The campaign messages also run across office point of sale, promotional items, direct mail and email campaigns, online and social media advertising, supported by content syndication and social media activity.