Jersey holiday visitors grow

15th May 2019

Visit Jersey have announced their 2018 visitor figures showing an increase in both visitor numbers and on-island spend.

Total visitor figures for the year exceeds 725,000, of which over 57% were attributed to holiday visits. The final holiday visitor figure of 414,700 is the highest Jersey has seen in ten years.

Visitor spending also continues to see a steady increase with £268 million being spent on the island in 2018, a 10% increase on the previous year. The provisional 2018 visitor economy results went on to detail that visitors spent 2.7 million nights in Jersey of which 66% were attributed to holiday visits.

Senator Lyndon Farnham, Deputy Chief Minister, Minister for Economic Development, Tourism, Sport and Culture was reported in the local press as having said, “I am pleased to see the continued progress being made by Visit Jersey and their partners. This set of results is a reminder of just how important our visitor economy is to Jersey.”

The figures have also shown an increase in day-trips, visitors staying more than one night and the average spend per visitor. The £268 million visitor spend is the highest the island has seen since 2011.

In addition to the above figures for 2018, Jersey was also ranked as the 10th-best place to visit in the TripAdvisor UK and Channel Island category and received award nominations for their campaign work from World Travel Market and The CIM Travel Marketing Awards, all positive feedback on Visit Jersey and their partners effort to date.

Oi continues to be proud of both the campaign work and product collateral developed with the Visit Jersey team and look forward to continuing to support them in their mission to increase tourism to 1 million visitors at a value of £500 million per annum by 2030.