Jersey’s highly recommended

7th January 2016

A nationwide print and digital advertising campaign highlighting Jersey as the Best Island in the British Isles has been created and launched by Oi.

In 2015, Jersey won the prestigious TripAdvisor Travellers’ Choice Award for Best Island in the British Isles. The Award, which is entirely based on the reviews and opinions of travellers, takes into account the quantity and quality of reviews and ratings for hotels, attractions and restaurants in destinations worldwide, gathered over a 12-month period. Winning the award places Jersey in the top 1% of destinations, properties and attractions on TripAdvisor.

“The core of the idea for the campaign uses the significant brand influence of TripAdvisor, the power of peer reviews, and the accolade, to highlight Jersey’s impressive holiday credentials to the target audience, specifically visitor typologies falling within ABC1C2,” said Peter Grange, Oi Chief Executive Officer.

“Supported by unique Jersey imagery, shot by leading local photographers, and an engaging headline thanking everyone who chose Jersey, we’re confident this will activate bookings for the coming summer season during a key booking period for the travel industry.”

The early activation campaign covers print and digital advertising across national media, driving prospective visitors to a dedicated campaign microsite.

The microsite includes highly rated TripAdvisor* user quotes about the excellent Jersey locations and attractions in the summer, exclusive summer 2016 holiday offers, links to places to stay, Luxury Hotels Jersey and travel information. There is also a strong focus on social media with Facebook and Instagram feeds integrated into the microsite.

To say thank you, Visit Jersey is offering the chance to win a Jersey summer holiday. All people have to do is enter their name and email to win an incredible four nights staying at the 4 star Radisson Blu Waterfront Hotel for two people, including return flights from the UK.

The digital aspect of the campaign includes email marketing activity to Visit Jersey’s significant, and growing, email database following a considered program of activity.

To ensure industry engagement and support of the campaign, Oi created a trade presentation including a marketing toolkit with mini brand guidelines, the TripAdvisor award logo, campaign icon and images.

Oi also created and launched the integrated Visit Jersey winter 2015/16 campaign aimed at a different target audience living in London. The integrated, online advertising campaign drives potential visitors to a dedicated campaign microsite.

*TripAdvisor is the world’s largest travel site. Its branded sites make up the largest travel community in the world, reaching 350 million unique monthly visitors, with more than 290 million reviews and opinions covering more than 5.3 million accommodations, restaurants, and attractions. The sites operate in 47 countries.